You open YouTube Analytics and see a CPM of $10. Nice. Then you look at what you earned per 1,000 views, and it’s closer to $3. That gap can be completely normal. You’re just looking at two different numbers that sound alike. The short answer: CPM is what advertisers pay for 1,000 ad impressions, before…
Sell something for $10, and $9.41 lands in your Stripe balance. The missing 59 cents isn’t a glitch. It’s the fee, and on a small sale it takes a bigger bite than most people expect. So, what are Stripe fees? For a standard US online card payment, Stripe charges 2.9% plus 30 cents per successful…
Ask a store owner what it costs to win a customer and you’ll usually get the ad number. “$50,” they say, because that’s what the ad dashboard shows. Then you add the designer, the email tool, and the part-time marketer, and the real answer is closer to $75. The CAC formula is simple. Getting the…
You open your ad dashboard and see a CTR of 1.2%. Is that good? Should you be worried, or happy? It depends on where the ad ran. A 1.2% click-through rate is below the typical Meta benchmark (about 2.39%), below the Google Ads figure in Triple Whale’s ecommerce data (about 1.65%), and well above the…
CPA, or cost per acquisition, is what you pay for each result your ads bring in. The formula is simple: total ad cost ÷ number of acquisitions. Spend $1,000 and get 25 acquisitions, and your CPA is $1,000 ÷ 25 = $40. An acquisition is just whatever result you decide to count. It could be…
There is no single average CPM. In the latest ecommerce data, the median CPM is $15.06 on Meta, $8.08 on Amazon and $4.08 on TikTok. YouTube and LinkedIn don’t share official averages. Published roundups put YouTube at roughly $5 to $18 and LinkedIn at $20 to $60 for every 1,000 impressions. This guide shows what…